When it comes to optimizing a brand new website or blog for Search Engine(SEO), Most beginners/blog owners get frustrated easily because informations are already spread out.
They depend mostly on SEO specialist or Special consultants to do the job. If not they do nothing.
Today, we are going to stress out easy things you can do to speed up your optimization process and be on a safe track even if you are out of cash to hire Consultants to help you out.
On-Page Seo Basis
When Optimizing a website for Search Engine, you have to look at what happens on the website and it’s pages.
Everyones talking about building links and creating backlinks, but building back links without optimizing the elements around the website isn’t going to be productive as you expect.
The Golden Rule of On Page Optimization
Before we go into details, one thing you should remember during this step when optimizing any element.
You may be tempted to add extra keywords to your pages but that isn’t the wisest thing to do.
Different research has been carried out and it has been observed that Google demotes website that tends to over optimize a page with many keywords.
Google considers this as black hat seo.
It’s more advisable that when it comes to keywords optimization, you should keep it plain and simple with at least five (5) keywords or phrases and optimize for those keywords by sprinkling some LSI keywords.
If you are not sure of what keywords to use, try brain storming some words and run them through Keywords tools such as Semrush, ubersuggest.. to get suggestions.
The Title Tag on pages of your website or blog tells Search Engine what the page is all about.
An idea length of characters used including your business or brand name should be 70 characters maximum or less.
this tag is placed between the <HEAD></HEAD> tags near the top HTML code of the page.
Meta Description on pages of your website provides more insight for Search engine of what your page is about.
Conflict has been arising around this topic as questions has been asked whether Meta keywords can help with ranking for keywords.
Regardless of this you should always keep your readers in mind because they are the ones that is going to read your post and optimizing it for users is going to help you reduce High Bounce Rate (Rate at which they leave your website).
The image above shows how Title Tags and Meta Description shows up in Google Search results.
You can see that the keywords searched by a user (in this case, the keywords was “WordPress”) and are bolded by Google in both the title tag and Meta Description.
Tips: You should use your brand name and keywords in both the title and meta description – it makes your search results stand out when it is searched.
WordPress makes it easier in setting up your Meta Description and Title Tag for your page.
Here’s a step by step guide to starting your wordpress blog in case you haven’t opened up yet.
Adding Title Tags and Meta Description to your website pages or blogs is easier using plugins like Rank Maths, SEO by Yoast..
Additional On-Site/On Page SEO Element
While setting up the title tag and the Meta Description which is very important, there are several other things needed for a full On page Set up.
Be sure to incorporate the following into website page content for further optimization.
Internal Links – Link building isn’t just reserved for external sites linking to your website.
You can help search engines learn more about your website by internally linking to other pages on your website within your content.
As an example, this blog post utilizes internal links when linking to other posts on the blog.
Header Tags – This blog post utilizes three different levels of HTML header tags that help break the content into sections as well as let search engines know more about what each section of content is about.
The tags surround the post title – there should only be one set of tags per page. The and tags surround subheadings on the page – there can be multiple instances of both.
Using header tags helps both readers and search engines break up your content into digestible sections.
Image Name & ALT Tags – If you use images on your website, you should think of good keywords for both the image name and the alt tag.
On the first image within the post, we use as the goal is to optimize it for the keywords on-site search optimization.
This helps search engines find good images for their image search based on the keywords specified.
Bolded Text – You don’t want to get too crazy with this one, but occasionally bolding a selection of text to get a reader’s attention can also help search engines distinguish other important information and keywords in the page’s content.
Content is King
If you have been keeping an eye in the latest Information on Top Entrepreneurs blog, then you have likely read about content development and content marketing.
Content is great for both your website visitors and search engines.
The more content you have on your blog, the more likely your visitors will stick around on your website.
And the more content you have, the more likely search engines will be to put more of your website’s pages in the search index.
The key to pleasing both search engines and visitors is to have quality content on our website.
Quality content can include a variety of things including, but not limited to, the following.
- Blog Posts
- Industry Articles
- Tutorials & How To Guides
Creating quality content for your website can be a huge investment, but it is worth it.
Search engines will love it, and visitors will love it so much that they will share it on social media, leading to even more visitors.
You can start out by simply creating quality blog posts on your website, and as your audience grows, you can expand your content inventory to additional types of media.
Off-Site Optimization (aka Link Building)
Link building is probably one of the most talked about (and debated about) SEO tasks.
The main aim of link building is to get other websites to link to yours.
If you think about ranking first at Google Search page as a means of getting traffic, then links are like votes saying your website deserves to be ranked highly.
Getting links with keyword anchor text will help you rank specifically for the keywords that are linked to.
For example, Brian Dean blog Backlinko ranks number one for the keywords backlinks because so many websites linked to it using the anchor text backlink to read more about backlinks.
So how do you get links?
There are lots and lots of ways to do it – some good, and some not so good.
If you read enough about building backlinks, you will hear ultimately about three kinds of links and link building techniques.
Organic Links – These are links you don’t have to ask for, and they are the best kind. Especially if you can get them on sites with high authority such as major news outlets and other well-recognized name websites.
Whitehat – This basically stands for good, quality link building (the kind you should strive for).
Blackhat – This stands for spammy, low-quality link building (the kind you should avoid).
Most websites will have a hard time generating enough organic links to raise their rankings in search engines.
This is why link building is such a popular services.
But you can get started on building quality links by doing some of the following activities.
Submitting guest blog posts to popular blogs in your industry.
Generally, you will get a link back to your website in an author box at the top or bottom of your post’s content.
Reaching out to related (but not competitive) businesses to see if they will link to you.
A good way to do this is to see if the businesses you work with have link pages on their site for partners, vendors, suppliers, etc.
Create local search profiles (if applicable) and social media profiles.
While the links do not always count towards search rankings, they can attract clicks which will generate more incoming traffic to your website.
Submit your website to applicable industry directories or, alternatively, buy advertising.
For example, anyone in the wedding business could get listings with a link back to their website on The Knot, The Wedding Channel, and other similar sites.
Bypass low-quality directories that have nothing to do with your industry or ones that link to shady websites in the adult, pharmaceutical, or online casino industries.
Create link worthy content.
Infographics are a great example – you create a beautiful image representing important information and allow others to use the infographic on their own website in exchange for linking back to yours as credit.
DataForSEO – Use this tool to get raw SEO data straight to your custom application. You can use their rank tracker API to track keyword rankings, SERP results, keyword data and more.
Monitoring Your Results
Last, but not least, you will want to keep track of your SEO progress by monitoring your results.
The two most important tools you can use to monitor these results are the following.
Authority Labs – Create a free account which you can get after using the 30 day trial of the pro account.
Use this tool to track keyword rankings for your website so you can see if they are moving up in search results.
Google Analytics – Use Google Analytics to learn more about the visitors to your website.
In particular, monitor your organic search traffic sources to see what keywords people are using to find your website in search results.
By setting up goals, you can see which keywords lead to visits where visitors do what you want them to do on your website such as sign up for a mailing list or purchase a product.
This will help you learn what keywords you should be targeting with your SEO campaign.
There are a lot of other valuable SEO tools out there, but these are the best ones to start with to help you learn more about whether your SEO efforts are making a difference.
If you can follow the suggestions in this post, you will definitely start off on the right foot when it comes to your website’s search engine optimization (SEO).
With continuous practice hopefully you will start reaping the benefits of getting more visitors through search engines too!