Blog Description: Tips to writing a blog description that drives clicks and Traffic

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You ever wondered why pro-bloggers gets lots of click and traffic?

Fact is, they work to get everything right.

Other than regular optimizing blog post for ranking some certain keywords, building backlinks…

they also work on getting the perfect ‘idea blog post description‘

When i say ‘idea’, i mean the best blog description that stands out.

Optimizing for the perfect description comes with lots of benefits;

One benefit is getting a high click through to your blog from search engines

With a high ctr, traffic is guaranteed!

There more goodies to this.. youd see that as we dig down

Btw lets talk what is a blog description

What is a Blog Description?

Blog description is a short write up that tells in summary of what a blog webpage is all about.


Blog descriptions are the small snippets of copy that display in a set of search results .

Here is our own blog meta description content for our home page

Whytetips Description
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The screenshot is my blog and its one great example of a blog description.

Lets analyse it!

The Title’s .: ‘WhyteTips – Helping You Succeed Through Online Marketing!

Anyone searching for ‘whytetips‘ will have a hard time knowing what the site is or what the blog is all about.

Whats the way out? Any idea?

Do i try Increasing length of title to cover ‘about the blog’?

Not a good idea… rather;

having a description is the way out.

That’s where a blog description comes into play… its power😉

With a description of ‘Learn how to start & grow your blog into a profitable online business…

Anyone can grab right away what the site is all about – First time visitors having read the description will easily tell…. its a blog that teaches how to grow a blog!

What is Meta Description?

A meta description is text within your HTML code that is sometimes returned in the search engine results.

Its same with blog description… Only difference is;

In the eyes of Readers, its a blog description… in the eyes of search bots it is called Meta Description.

Here’s how search bots reads a meta description (Still looking at whytetips)

<meta name=”description” content=” Learn how to start & grow your blog into a profitable online business“>

Why is Blog Meta Description Important?

This is a question thats been raging online ever since Google said in September 2009, that blog meta description is not a ranking factor.

But that was way back in 2009.

Presently, Writing a good blog description is very highly important…

I striked the ‘very’ cause its not just very important.. but highly important.

Its a necessity…especially for getting targeted traffic from Search Engines.

Regardless here’s what Top SEO blogs says about meta description;

Here’s what SEO moz said in their Learn SEO Series:

Meta description tags, while not important to search engine rankings, are extremely important in gaining user click-through from search engine result pages (SERPs). These short paragraphs are webmasters opportunity to advertise content to searchers and let them know exactly what the given page has with regard to what they’re looking for.

And in 21 Essential SEO Tips & Techniques, Search Engine Land says…

The meta description tag won’t help you rank, but it will often appear as the text snippet below your listing, so it should include the relevant keyword(s) and be written so as to encourage searchers to click on your listing.

So why is blog description important?

It has pretty much been clarified by several sources that a meta description will not directly affect your website ranking in the Google search results…

though we highly recommend writing well optimized blog post descriptions.

Here’s my reason;

  • Blog Description helps User understand what the Topic all about
  • Blog Description helps in CTR (Click Through Rate) on Search Engine
  • Blog Description helps SERPS understand what your contents all about.

As an added bonus, this description also shows up on social media, when you share your post.

Like Facebook

meta description facebook
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On twitter;

meta description twitter
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That said:

An eye-catching meta description CAN boost your organic click-through-rate.

Real Life Example

You ever seen a result like this when you made a quick search on Google?

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What goes through your mind, when you saw that?

Well; Here’s what i can tell;

I made that search on Google on ‘How to write a Blog Post’

Results came in…

Topic says ‘How to Write a Blog Post in 2019…

Topic seems explanatory.. but i need to be crystal clear that what im going to get a tangible result in that search result post on ‘how to write a blog post’.

To be sure, i need to check the blog post description.

Description says ‘Learning how to write a blog post that people will actually want to read… ‘

Reading through that.. The description perfect cause it describes just what i’m searching for.

Definitely that’s a call to go ahead and click…

But! Let me ask you?

If you were searching for a guide on bounce rate optimization and saw this two results, which would you clicked first?

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With those big brain of yours.. i’m sure you opt for #2 example😛

Reason because example #2 description tells ‘the post is all about bounce rate’

A perfect blog post description is always gonna get a high open rate..

Now we know blog description is very important… Your next question should be how long should your blog meta description be!

How long should your Blog Meta Description be?

In course to master how to write the perfect blog description…

It’s recommended you know how long a blog description should be.

Far back in December 2017, how long your meta description should be wasn’t necessary.

No one cared if his blog post description length was 500 words long or 350.

Until Google announced the official meta description length of 320 words.

And that was far back in 2017.

SEO’s took it seriously when most of their meta descriptions started cutting short on google search.

They started re-optimizing their contents to 350 words.

This is to show that the length of your meta description should not be joked with.

Yoast SEO, a popular seo wordpress plugin says that

The idea length of your blog description should be up to 155 characters.. if not more

That’s a metric Yoast Seo follows..

Around May Google made changes to the description length..

They increased it to 160 words.

Fact is the final official length hasn’t been talked yet.. it’s just experimenting to know what fits.

Here’s what John Mu a co-google worker said on twitter

No one knows the official length but id advise you strive to keep your meta description to a 160 characters.

How to write your blog description on wordpress

Putting up a blog post description for wordpress users just got easier, thanks to plugins.

In wordpress, SEO Plugins such as rankmaths seo, yoast seo. is a way out

You can use Rankmath SEO to write your blog meta description.

what’s needed?

Nothing serious, just install rankmath seo plugin.

then locate the titles & meta box.

It looks like this

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Using rankmath, you can get a peak preview of how your description will appear on search results

Tips for writing a compelling blog description that stands out

Ready to write a compelling blog description that will receive more clicks?

Here are tips to keep in mind.

Tip #1: Don’t emphasize so much on character count

Character count has been a survival game when writing a blog description.

Blog writers just keep writing.. focusing to hit some random numbers…

And count on Google to perform magic to rank them up above competitors.

Bitter truth;

Google has been playing around with ‘the exact length of a post description’.

If you didn’t keep up with the xxx number, you’d end up frustrated picturing the exact character count per each description.

I’ve noticed that i don’t usually write great description if i played by the ‘character count’ game.

It’s just my experience.. but when i talked to a few others, they complained similar too.

I then decided to try writing up at normal trend (No fixed word count but a meaningful summary) and i noticed it did amazingly well.

The result had a significant difference.

And it made me understand that what’s really important is ‘striking emotions’

If you must go for a character count, shoot for 150- 200 description number count.

Tip #2: Play around with Power Words

Recent study from smartblogger shows that power words are persuasive, emotional words that trigger a positive or negative response.

They are killer words, you can use to attract google searchers.

Words like;

right now, quickly, easiest way, today, step by step…

Making use of power words.. your likely increasing your click through rate by 30%

Tip #3: Work with Keywords

Meta Description doesn’t have great impact on ranking… That’s right

But having a keyword or phrase round your blog description could have significant to your search results.

Its not theory..

You ever made a search on google and when results comes up, you find bits of keywords you just searched been highlighted?

Something like this;

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In this case, i made a seach on ‘write list post’

That search doesnt matter, but heres what i want you to see

Watch the sites that popped up.

You’d see that;

Each and every result on that page had keywords attached at the post description.

Don’t see them?, Here’s an edited screenshot

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Those little keywords helped drive those sites to rank top of search result.

Believe it or not, its true

Not many SEO’s going to tell you this.

When composing your post description, try to work with keywords too.

Im not saying you should stuff them,


Just use them naturally

Tip #4: Make it Unique and Interesting

Have you ever starred with drowsy eyes at the screen of your computer or mobiles?

Trying to figure something really stunning to read as a ‘blog post’


A stunning blog post starts with a unique well laid blog post description.

Its just natural;

A unique-fun filled-interesting blog description = More Exposure= clicks/traffic.

Howd you plan out an interesting description?

First, you gotta put your mind that your ‘piece of summary’ shouldnt be cumbersome, so the readers can comprehend easily and get the gist right away on what you wanna teach them.

Interesting, your description must be served and spiced with a lot of onions and garbage’s so the readers wont skip to ‘next link’.

What you really need is that spice up you add that makes your reader want to read the whole story.

I rather say,

Your searchers needs a summary of something interesting..

and let them have it as a piece in your next blog post description

6 Fire Tips for Meta Description Success

  1. Keep your blog description under 150 word count to avoid cutting short
  2. Add a clear call to action – so they know what to do next
  3. Write for HUMANS not robots
  4. Dont stuff your description with keywords
  5. Avoid Jargons – Be clear and concise in your description writing
  6. Power words works – Leverage it


I really hope you enjoyed my guide to writing the perfect blog description.

Now I’d like to hear from you:

Which Tip from today’s post are you going to try first?

I really want to know.

Or maybe I didn’t mention one of your favorite blog description tips.

Either way, let me know by leaving a comment below.

Hi, I'm Henry Obilor, founder of WhyteTips. Whytetps is a knowledge driven hub aim at guiding bloggers to start, grow and scale their blogs to profitable businesses. We provide actionable tips to help you leave a boss free life.

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